Mira was launching three SKUs and wanted everything live for an Instagram-first launch — store, brand story, founder letter, and email flows. They needed a brand that felt clean and serious in a category that defaults to either pastel or pharmaceutical.
A Next.js storefront on Shopify's Storefront API, with custom PDP templates that read like editorial product pages instead of catalog rows. Klaviyo flows for welcome, browse-abandon, post-purchase, and replenishment — all wired and tested before the launch window opened.
21 days. Week one: brand voice, visual system, and the first PDP template. Week two: store build, Shopify wiring, and the rest of the page library. Week three: Klaviyo flows, copy QA, performance pass, and a soft-launch day with the founder. The Instagram launch ran two days later.
For new DTC brands, the cycle has to include the email automations. Shipping a store without flows is shipping half a launch — we now scope Klaviyo or equivalent into every commerce engagement.
“It read like a real brand on day one. We didn't have to grow into it.”