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BlogEssays · Workflow · Economics
Longer reads, for when the topic deserves them.
Essays on AI in the design workflow, the economics of small-shop websites, and what stays human when the model is in the chair.
RecentEssays
- AI·April 2026·12 min
What it actually means to be AI-native.
Most studios bolt AI onto an old pipeline. The interesting work is rebuilding the pipeline. Field notes from doing exactly that, with the parts that worked and the parts that didn't.
Read - Economics·March 2026·6 min
Why we publish prices.
A short defense of named numbers, fixed scopes, and refusing to do custom quotes for tier work. The trust math is in the post.
Read - Craft·February 2026·9 min
Editorial voice when the model is in the chair.
Three rules and one bias check that keep AI-drafted copy from sliding into the genre-average mush. Useful even if you're not running a studio.
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